Yesterday, I found an interesting and fitting set of comments by J.W. “Bill” Marriott, Jr., Chairman and CEO of Marriott International, Inc. in his address to the World Travel and Tourism Council summit last week in Dubai. Today’s post title came from his speech.
Amidst telling the crowd that the Marriott organization was reducing its impact on the environment by buying 50 million recycled BIC pens and offsetting its 2.9 million ton carbon footprint by sponsoring the protection of 1.4 million acres of Amazonian forest, Mr. Marriott inferred that carbon-wise, tourism and travel was a more available - perhaps more responsible - economic activity than manufacturing or primary resource.
Mr. Marriott’s observation is something we in the Bahamas have known for some time, although more from situation than choice. We do not have natural resources in any type of quantity, and secondary manufacturing relies on factors we cannot provide.
Travel and tourism is the lifeblood of our country, whether it be the casual short-term visitor, or those who have a long-term relationship in the form of a second home. We are recently experiencing additional traffic in the form of international travelers other than Americans who are showing a preference for visiting and buying in places other than the US, due to stricter homeland security routines at US airports.
Tourism is The Bahamas largest export, generating much welcomed revenues. But relative to global warming, purity of air, and wasteless use of energy, is our version of operating such activity a responsible one?
According to Larry Smith writing in BahamasPundit.com, the Caribbean region’s carbon intensity relative to GDP is currently the world’s highest. Being a relatively small country, this is not necessarily bad news for the Bahamas. Again, citing information in Mr. Smith’s blog, a reduction of 36% could be experienced with working out our technical inefficiencies, and we could become carbon-neutral with some additional individual effort.
Even the smallest activities contribute. When the issues of global warming were brought to light fifty years ago, nations who lead the charge into global responsibility rallied their early efforts behind, ‘reduce, reuse, recycle’. A growing number of our visitors and new residents come from parts of the world where this not just a slogan but a way of life. Uncomfortably, I have heard their observations many times on how the Bahamas should generate its electricity with solar and wind energy rather than diesel, begin aggressive recycling programs, mandate more efficient transportation vehicles, sail rather than motor (my personal favourite… ), and develop its own agri-food production rather than import.
Certainly not that this is the only reason, but the effects of our country’s aggressive participation in the global effort toward stabilizing the environment translate rather directly to the industry of real estate in the Bahamas. Bluntly, should the world’s icecaps melt, the Bahamas land mass will be surrendered beneath the rising waters.
As the world turns its consciousness to supporting organizations and businesses that clearly demonstrate responsible stewardship of the basics of life - air, water, energy, temperature - it is obvious that it is now well past the time for those of us in the Bahamas to individually and collectively see what we can do right here in our own country toward reducing our nation’s disproportionate carbon footprint.
This works on two fronts - first, we are behind the rest of the world in getting on board. Our effort will do nothing but help. Second, we will most assuredly be passed over as a desirable destination when an environmentally aware prospective visitor finds us lacking in effort.