HGC Tips | You can turn your followers into leads

In the world today, social media is essential, especially for entrepreneurs. Social media is the way of the world, believe it or not. Social media are interactive technologies that allow the creation or sharing /exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks. Social media can make a significant impact on an entrepreneur’s life. The possibilities are endless. Think about how many people they can connect with from anywhere around the globe.

People are naturally curious, and we all want to know things. Social media is where we go to be in the know. It takes a special kind of talent to put yourself out there and sell a good or service. If you can do all of that, people will naturally want to know about your personal life. Where you work, what you do in your spare time, etc. Entrepreneurs should give their potential leads/clients what they want to see and know. If you are an entrepreneur, you should share the post about how you recently provided a service or good that made a client happy. Share the post about how you sold out of a particular product, and; you will be restocking soon. No, you are not boasting. You are simply marketing yourself, your business, and your brand. As an entrepreneur, having social media accounts may help present your track record. Social media aids with creditable and displays expertise.

Social media makes your followers feel comfortable about whatever it is they are spending money on. Social media is an open invitation that says,

“Hey there, reach out to me. I am willing and able to help.”

Share experiences, but still keep things professional. People want to see the commonalities between them and someone they can turn to when making a decision. Your followers want to know that you can relate to them.

“When I worked on a project, they provided such great service. As a businessman or woman, I want my clients to feel the same way I felt, and I want them to avoid any hassles.”

A businessman or woman should find a niche and communicate that to their followers, who potentially is the next lead. Individuals may not reach out to a company tomorrow or next month. If ever, the situation presents itself, and your goods or service is applicable, then came across on social media that one time, the person to whom they turn. As an entrepreneur, you are your brand; you must plaster your brand on every social media wall there is. Make people remember you, and one day your followers will become your leads.

By. D. Whyms

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